Once upon a time there were some exceptionally talented kids who loved to dance...


My name is Nancy Niequist Schoon. About ten years ago, I was fortunate enough to meet a group of young dancers from a performing arts high school in Gary, Indiana. 

I started Creatives for Good (CFG) to provide similar creative services for other nonprofits and small businesses — services scaled, structured, and priced in a way that makes sense for small organizations with small budgets. There are so many deserving organizations and causes that have great stories to tell, and
the creative team at CFG wants to help them tell those stories in the most creative and professional way possible. And that means having creative help to craft the words, develop the images, and produce the online and print materials that will make those stories resonate with their audiences. And while we can't do it at no cost, we try very hard to keep the costs reasonable for small nonprofit organizations and businesses. 


Ready to get started? Glad to hear it. Let's dance!

I saw their passion, I saw their talent, and I witnessed their absolute love and dedication for dance.


As a graphic artist and long time creative director, I made it my mission to provide those kids with event posters and promotional materials that matched the quality and professionalism I saw in their performances. I became an original board member for South Shore Dance Alliance (SSDA), the nonprofit organization that was founded to take on that mission of providing pre-professional dance training for any and all young dedicated dancers, regardless of their financial situation. And so, as a volunteer, I help SSDA with their marketing and creative functions — website, events, social media, email marketing — the whole can of worms.